Andrew Scarcella

  • Senior Copywriter
  • Salt Lake City, UT

Writer of advertising, marketing, content, sales enablement, branding, and more.

View Resume

Agency hack turned in-house content creator. Cut my teeth in traditional advertising and kept them sharp by trying almost everything else under the sun.

Experience

Senior Content Manager at BILL

2021 – Present Draper, UT

Strategizing and creating all types of content for one of the fastest growing SaaS products on the market.

Senior Writer at O.C. Tanner

2017 – Present Salt Lake City, UT

B2B SaaS: demand-gen, events, sales enablement, product marketing, email marketing, content marketing, digital, direct, ABM, field marketing, UX copy.

Freelance Writer/Producer at Degreed

2015 – 2016 Salt Lake City, UT

Wrote high level branding and messaging, including company tagline. Produced branded video series called Ryan Learns Something: conceptual direction, scripts, promotion, and production.

Copywriter at Expert Voice

2014 – 2015 Salt Lake City, UT

In-house advertising copywriter. In charge of online marketing, email campaigns, template creation, onboarding flow, member research/profiling, and brand tone & voice.

Copywriter at Ancestry

2012 – 2014 Orem, UT

In-house advertising copywriter. In charge of lifecycle marketing campaigns, tone & voice, email marketing, online advertising, member retention & acquisition.

Freelance Copywriter at Voilé Manufacturing

2010 – 2014 Salt Lake City, UT

Conceptualized and wrote print campaigns that ran in national publications like Backcountry Magazine, Powdr, and others.

Copywriter at Crowell Advertising

2008 – 2014 Salt Lake City, UT

Head copywriter. In charge of a huge variety of clients and media, including TV, print, radio, online, websites, outdoor, and integrated campaigns.

Jr. Copywriter at Gertrude Inc.

2007 – 2008 Chicago, IL

First job out of school. Wrote copy for all type of brands and media, as well as press releases and internal branding projects.

Education

Copywriting at Chicago Portfolio School

2007 – 2008

B.A. in Advertising at Penn State University

2002 – 2006

Specialties

CopywritingProductionTVRadioPrintInteractiveetc.

Skills

CopywritingAudio ProductionVideo ProductionOnline MarketingEmail MarketingBrandingEditingMarket ResearchTone & VoiceContent Production